The lawsuit alleges deceptive marketing practices designed to “humane-wash” Fairlife’s products. The lawsuits have accused the company of fraud for claiming their cows received 'extraordinary care.' Fairlife Milk — which used milk from Indiana's Fair Oaks Farms up until last week — was hit with the lawsuits filed in Chicago, where Fairlife is headquartered, on Tuesday and Wednesday. Chicago attorney Amy Keller, who represents Salzhauer in the lawsuit, said the potential class could include “millions and millions” of consumers who paid a premium for Fairlife milk. “Humane washing” is the practice of making a misleading claim about the treatment of animals or the conditions in which they are born, raised, or killed. 525 East Cotati Avenue, Cotati, CA 94931 Animal Recovery Mission subsequently released two more investigations showing similar animal abuse against mothers and their calves at other dairies associated with Fairlife and Select Milk Producers. In marketing its milk products, Fairlife claims it “provide[s] extraordinary animal care.” But contrary to Fairlife’s marketing, its milk actually comes from animals who are subjected to severe abuse and horrific industry practices intrinsic to operating a dairy where thousands of cows are crowded together and treated as milk machines. Chicago-based high-protein milk brand Fairlife has been hit with two proposed class action lawsuits alleging deceptive marketing practices following the release of a … By Elaine Watsoncontact. 20. Fairlife was launched in 2012 as part of a joint venture by the Coca Cola Company and Select Milk Producers. (These lawsuits have been consolidated into this class action.) Why this case is important: Increasing public concern regarding the treatment of animals raised for food has led to a phenomenon called “humane-washing” where companies induce conscientious consumers to buy products based on false promises of “better” animal treatment. Animal Legal Defense Fund, National Headquarters Fairlife milk faces potentially massive class action lawsuit in the wake of alleged cow abuse at ... 11-26. However, this marketing and the profits the company gained from them are fraudulent, according to Schwartz and Vitiello. Two federal lawsuits have now been filed following the explosive video showing the abuse of animals at one of Indiana's biggest agritourism operations. In November 2019, the Animal Legal Defense Fund joined forces with multiple law firms to bring a class action lawsuit against Fairlife LLC, an Illinois-based dairy company owned by Coca-Cola and Select Milk Producers, Inc. ... $50K settlement between former in-laws fishy in lawsuit over son/nephew's death; For privacy policy and ad & cookie policy information, visit our Privacy Policy pages. Until December 2019, The Coca-Cola Co owned a 42.5% stake in Fa!rlife LLC. ... Coca-Cola launched Fairlife products in 2015 as a "premium" line of milk. Editor’s note on the Fairlife Vanilla Core Power Protein Shake Lawsuit: This piece is written about the recent Fairlife Vanilla Core Power Protein Shake Lawsuit. Humane washing efforts can range from using terms like “natural” or “responsibly raised” on labels or in marketing, to the imagery on product labels or in video advertisements showing animals in picturesque green pastures (when they are actually warehoused in dark buildings) — to multimillion dollar, multi-platform marketing campaigns misrepresenting products from animals raised on large factory farms as “local” food coming from “family farms.”. A class action lawsuit claims that Fairlife LLC, owners of Fair Oaks Farms, abuse their dairy cows, contrary to the advertisements on their milk products. Fairlife Milk — which used milk from Indiana's Fair Oaks Farms up until last week — was hit with the lawsuits filed in Chicago, where Fairlife is headquartered, on Tuesday and Wednesday. The brand is … Multiple federal lawsuits have been filed accusing Fairlife of abusing cows at an Indiana dairy farm, saying the company's claims that it treats animals humanely are fraudulent. fairlife Launches Dairy, Lactose Free Coffee Creamers Branching out from their signature ultra-filtered milk products lineup, fairlife is stepping into the dairy coffee creamer arena. Undercover investigations on factory farms and slaughterhouses have brought severe animal abuses to light in recent years. Animal Legal Defense Fund v Hormel Foods Corporation, Looking for case and legal resources? These tactics deprive consumers of the ability to make meaningful, informed decisions about their purchases and allow companies to continue profiting off of cruelty despite evolving consumer preferences. Our EIN number is 94-2681680. A dairy that provides milk used in Fairlife dairy products stands accused of animal abuse, prompting some major retailers to stop selling the popular brand. The operation supplies dairy to milk brand Fairlife, ... A class action lawsuit has been filed against the company. The milk, which is ultra-filtered, is free of lactose and has a high amount of protein and calcium. If you are considered eligible to be among the class of consumers described in the class action, you may eventually be able to participate in receiving any compensation the court may award. Coke’s Milk Product Fairlife Faces Lawsuits, Boycotts After Animal Abuse Video. Video shows malicious acts of violence toward cows, gross neglect of calves, Dairy Farmers of America supplier caught on video, prompting lawsuit, How False Advertising Lawsuits Help Animals, False Advertising: How to Protect Animals by Litigating for Consumers 2019, New White Paper Offers Policy Recommendations to Combat Zoonotic Diseases and Pandemic Risk from Factory Farming, Lawsuit Filed After Investigation Exposes Animal Cruelty at Dairy Farmers of America Supplier, Kate Mara and the Animal Legal Defense Fund Expose Animal Cruelty at Dairy Farm, Challenging Tillamook’s Deceptive Advertising, Challenging Trader Joe’s Misleading Egg Carton Labeling, Challenging Hormel’s Deceptive Advertising Practices: Natural Choice®. The Animal Legal Defense Fund joined forces with multiple law firms to bring a class action lawsuit against dairy company Fairlife alleging deceptive marketing practices. Abuse is built into the factory farm model, and virtually all animal products sold in stores come from factory farms. A second, extended video was released by ARM on June 7, 2019, showing more footage of abuse at Fair Oaks Farm. We use cookies to help ensure the best experience on our website. View Resources. Chicago-based Fairlife, LLC has been hit with a proposed class action filed by two consumers who say the company has fraudulently advertised and profited from the claim that its milk products are derived from cows that are treated with the highest degrees of care. The lawsuit, filed Tuesday in Chicago federal court by a California man who was a consumer of Fairlife milk, seeks class-action status. (707) 795-2533 | info@aldf.org Privacy Policy. Two federal lawsuits have now been filed following the explosive video showing the abuse of animals at one of Indiana's biggest agritourism operations. Copyright 2020 Scripps Media, Inc. All rights reserved. Fairlife CEO Mike Saint John said the company has discontinued milk deliveries from Fair Oaks Farms. This deceptive marketing hurts consumers, animals, and plant-based companies offering truly humane options. Instead of addressing systemic cruelty in animal agriculture, some companies have merely changed their marketing to fraudulently capitalize on consumers’ concern for the welfare of animals. fairlife lactose-free ultra-filtered milk is higher protein and a great source of calcium. These abuses are systemic and are not isolated incidents. Cows used by the dairy industry are forcibly impregnated and kept pregnant almost continuously to maintain milk production, and their calves are taken from them immediately after birth to be thrust into the endless line of abused and suffering animals on factory farms. Several lawsuits were filed against Fairlife following an undercover investigation conducted by the animal protection group Animal Recovery Mission (ARM) at Fair Oaks Farm, the company’s “flagship farm” in Indiana. On June 4, 2019, ARM released a four-minute video documenting egregious abuse of calves at the farm — including calves who were stabbed with steel bars, hit in the face with hard plastic milking bottles, kneed in the spine, and subjected to extreme temperatures sometimes leading to death. Help animals win the legal protections they so desperately need and deserve, and ensure they have an advocate in courtrooms and legislatures across the country. The Fairlife milk class action lawsuit goes on to say that Fairlife knows this about consumers, and charges a premium for its milk, based on the representations. Both lawsuits also name Fair Oaks' owner, Mike and Sue McCloskey, who are the co-founders of Fairlife. Betting on a premium milk product, Coca Cola hoped that Fairlife would be a significant driver of sales growth. A class action lawsuit claims that Coca-Cola and its milk brand Fairlife LLC subjects cows to “horrendous animal abuse.” In early June, footage from Fairlife’s Fair Oak Farms in Indiana was released by the Animal Recovery Mission group. Fairlife milk products are available nationwide. Coca-Cola has, at all times relevant to this lawsuit, including to this day, maintained control over Fairlife—including regulating animal welfare, “ensur[ing] [that the dairy farmers] uphold the highest standards of animal At this time, one of three suspects wanted in connection with the alleged animal cruelty at Fair Oaks Farms has been arrested. For intellectual property information and terms of use, visit our Intellectual Property Terms of Use page. What court is the lawsuit filed in: The Judicial Panel on Multidistrict Litigation consolidated multiple lawsuits in the U.S. District Court for the Northern District of Illinois. Animal Recovery Mission, the animal rights group that first released video showing Fair Oaks workers abusing calves at the farm, released the following statement to RTV6 after receiving word that Fairlife was facing a class action lawsuit: Fairlife Milk put out a public statement on their website on Tuesday, where they mentioned nothing about the lawsuits filed against them. It's delicious and nutritious and much more than milk. Coca-Cola and Fairlife have addressed animal abuse that occurred at Fair Oaks Farm, a supplier for Fairlife, after a video of employees abusing cows was … Consumers who care about animal well-being relied on Fairlife’s representations and paid a premium for milk that they believed came from cows who had a higher standard of living and were not abused. '. Milk-Drinker Sues Fairlife for Defrauding Consumers with Humane Dairy Claims The major milk brand faces a potential class-action lawsuit after Animal Recovery Mission finds rampant abuse at its dairy farm that squarely contradicts its “extraordinary animal care” label claims. The suit states FairLife is advertised as dairy milk that is produced in safe and humane conditions for the cows. The Animal Legal Defense Fund is rated four-stars by Charity Navigator, is a Platinum Level GuideStar Exchange participant, a Better Business Bureau Accredited Charity, and an Independent Charity Seal of Excellence awardee, ensuring that we meet the highest standards of accountability, efficiency, and impact. As consumers become more aware of the cruelty in factory farming, demand grows for animal products produced in less abusive conditions. Fairlife Dairy is facing a new lawsuit after employees were seen abusing calves and cows in undercover footage. 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