B) A salesperson selling new tires to tourists who are stranded in his community will most likely use relationship selling. Personal selling is a face-to-face sales presentation to a prospective customer. C. Salespeople represent the company to customers, … Answered Jan 19, 2017. Answer: Television advertising is an example of mass media. Which of the following is true of personal selling? B. Answer: (False) Difficulty: (3) Page: 514. Car manufacturers have used a franchise dealer network since 1910 to sell vehicles. False. © copyright 2003-2020 Study.com. Earn Transferable Credit & Get your Degree, Get access to this video and our entire Q&A library. Which of the following statements about personal selling is correct? List and describe the five strategic steps of the Strategic Consultative Selling Model. C)Sales promotion is usually considered to be complementary. _______ are visual representations of consumer perceptions and preferences. 2. b. C. No other profession generates less revenue in our economy than the selling profession. Direct marketing refers selling of goods and services directly to customers through online orders, mail orders, telephonic selling, etc. Which of the following statements best describes convenience products? C. It is seen by most customers as a form of home invasion. Marketing Management (11th Edition) Edit edition. Generally speaking, "Price" is … It is more of a philosophy rather than an organization function. Personal selling would play a dominant role in a company that sells inexpensive plastic toys. Personal selling minimizes wasted effort, promotes sales, and boosts word-of-mouth marketing. Promotion includes personal selling mass selling and sales promotion Share Reply. Recently, the company released a new line of blenders called Amalgee. A. Shoppers will go out of their way to buy the preferred alternative . What do you understand by the term 'Franchising'? The process of selecting one or more market segments to enter is called ________. B. C. It involves entering into a joint venture with a competitor. The stimulus-response sales strategy cannot be used with a canned sales presentation. In the past, sellers had more power than buyers, but now buyers have more power than sellers. FordDirect.com is a place buyers can go, specify what features they want, and then learn which dealerships have cars that match their requirements. Which of the following statements is true? asked May 25, 2016 in Business by Cenkto. Which customer question is answered by a company's value proposition? Become a Study.com member to unlock this In which of the following sitautions would personal selling be the least cost effective choice? A. Salespeople are often the only direct contact with a customer. B)A salesperson selling new tires to tourists who are stranded in his community will most likely use relationship selling. A. marketing; 0 Answers. SURVEY . An attractive idea must be developed into a ________. Today, most salespeople are well-educated, well-trained professionals working to build and maintain long-term customer relationships by listening to their customers, assessing their needs, and organizing the company's efforts to solve customer problems. The buyer takes a dominant role in the sales dialogue. Which of the following statements is true about on-demand marketing? ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. b. Consultative selling emphasizes service at every phase of the personal selling process. A. a. A. A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction. A. c. Being proactive in identifying the need for recovery behaviors is important. Which of the following statements about relationship selling is true? c) Everyone sells at their place of work, but not at home with their families. A. Which of the following is not a step in the strategic planning process? The role of personal selling is very consistent from company to company. a. The efforts of salespeople are not instrumental in keeping existing products on retailers' shelves. A) market targeting B) market dominance C) market p... ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influen... _______ are visual representations of consumer perceptions and preferences. Explain the concept of brand name and markup. Personal Selling Examples . A You need a website to show up in search results B You’ll reach a similar client base to the one you have in the real world C You’ll be seen by the […] Intermediaries play an important role in matching ________. Also, personal selling measures marketing return on investment (ROI) better than most tools, and it can give insight into customers’ habits and their responses to a particular marketing campaign or product offer. (1) Advertising reaches a larger audience than does personal selling. a. Sales jobs range from salesclerks at clothing stores to engineers with MBAs who design large, complex systems for manufacturers. C)With relationship selling,the salesperson tries to develop a win-win relationship with customers. The process of selecting one or more market segments to enter is called ________. D. Slightly over 45 percent of them are women. B.Personal selling is the nonpersonal arm of the promotional mix. Sales force management is the analysis, planning, implementation, and control of sales force activities. Which of the following statements regarding the promotional mix is FALSE? a. Immediate feedback through a purchase. 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